Salman Khan, Katrina Kaif rule mobile search trends in Q4 2013

New Delhi: Bollywood stars Salman Khan and Katrina Kaif ruled mobile search trends in October-December quarter last year, mobile video and media company Vuclip said.

However, Aamir Khan-starer Dhoom 3 was the most searched term on mobiles in the last quarter of 2013.

"Dhoom 3, a Bollywood blockbuster movie topped the list, surpassing sensational superstars Katrina Kaif and Salman Khan," Vuclip said in a release.

Vuclip announced that it is experiencing a rapid global adoption and popularity in mobiles and expects to reach 100 million monthly unique mobile users globally soon.

"I expect 2014 to bring even more excitement and passion from consumers around the world for mobile video. We are already starting to see tremendous shifts in the Middle East and throughout Southeast Asia," Vuclip CEO Nickhil Jakatdar said.

2013 brought a major revolution in democratising access to mobile video for the masses. While, it used to be available to only the elite few with smartphones and on high-quality networks, now innovations in technology, as well as pricing have changed the game, he added.

Emerging markets like India are at the forefront of the mobile video revolution, Jakatdar said.

Vuclip also released the trends in 2013 in India with regards to mobile video.

Strong inclination for sharing mobile videos and a preference for long form content reign as the popular trends among Indians, it said.

Sixty five per cent of Indian respondents share mobile videos compared to 53 per cent globally, Vuclip said.

Indian youth under 18 years old fuel this phenomenon with a whopping 87 per cent saying they share mobile videos regularly.

Superhero movie trailers surfaced as the most often shared trailers in India with 36 per cent of vote, also hugely popular among the under-18 crowd.

All of the statistics in this report were gathered via a series of global survey conducted in 2013 and the respondents range in number from 14,000 to 120,000. 

The Google India Zeitgiest tracks the year's major events and trends based on Google searches conducted in the country. From the search trends perspective, 2013 was clearly the year of entertainment. Online shopping, banking and e-commerce also continued their upward trend- a clear testimony to Indians embracing online transactions. Among the 'News Events' category, BJP's prime ministerial candidate Narendra Modi emerges as the most searched leader. The entire news stream might have done a wide research about the future PM of India. Many praised him, at the same time many criticised him, still he becomes the 'newsmaker' of 2013. He tops the most searched politician list too.BlackBerry Ltd abandoned a plan to sell itself and instead went on to replace its chief executive officer and raised about $1 billion from institutional investors, including its largest shareholder. Shares of BlackBerry dropped 19 per cent to $6.33 in pre-market trading then. With this, BB enters as the second most searched 'News events' category list shocking the BB fans.Rahul Dravid has been the finest ambassador for India in the traditional form of the cricket. He started playing cricket at the age of 12, and was retired from Test and domestic cricket in 2012, and later from Twenty20 after playing the 2013 Champions League. His retirement news from all forms of cricket holds the third position in the most searched 'News events' category.The badminton player Saina Nehwal finds the fourth position in the most searched list of the 'News events' category. After lying low for the last two days, the Hyderabad girl came out well this year. Saina also reached her highest ranking of 2 this year. She played an aggressive game to reach Quarter Final of World Championships this year but failed to make her way ahead.Vijay Mallya, the owner of Kingfisher Airlines was issued summons by the Special Court for Economic Offences on an Income-Tax Department criminal case for not remitting to government the tax deducted at source from salaries of its employees. His firm now faces property seizure. This newsmaker thus holds the fifth position in the 'News events' category.The sensational Aarushi Talwar murder case received wide attention from media and it grabs the sixth slot in news events, according to Google. Dentist couple Rajesh and Nupur Talwar were awarded life imprisonment on Nov 26 by a CBI court for killing their teenaged daughter and domestic help Hemraj. The verdict came after five-and-a-half years and debate is still on whether they are the real culprits.The 14th Karnataka Assembly election brought back Congress to power after 9 years in the state with the party getting a landslide victory under Siddaramaiah’s leadership. This news event grabs the seventh slot.Congress won 122 seats which was 9 more than the majority mark. Inner party dispute inside the BJP has cost it dearly as the party managed to get only 40 seats in Karnataka.Air India is at the eighth position for trending in Google mostly for its financial cramps, the launch and grounding of the Dreamliner and its employee conflicts. Air India was all messed up in 2013 with a whopping Rs 46,655 crore loss in 2007-2013. In a bid to revive the airline, the government also proposed its privatisation.Air India also enjoyed attention for launching the swanky new Boeing 787 “Dreamliner” aircraft but the dream broke bizarrely when US regulator, Federal Aviation Administration, issued a global directive to ground all the 50 Dreamliners due to 'recurring technical snags'.Indian economy was jittery all through 2013, be it the swelling inflation, the scorching rupee or the credit policies of the Reserve Bank of India. It comes at 9th in the Google list. The roller coaster ride of the Mumbai Sensex kept Indian economy on the edge all through the year. The news of 'dude' Rahuram Rajan taking over as the new RBI chief and the surge in Sensex, Rupee after that were widely covered too.Ruling Political parties in various states have come up with the laptop distribution schemes. But UP CM Akhilesh Yadav hogged all the limelight for his laptop distribution scheme for girls to provide equal opportunity to students.Around 15 million girl students benefitted from the scheme. The laptops again came back to news as an effort to remove the in-built tamper-proof wallpaper of SP resulted in crashing the system.

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